Uniqlo Syndrome Kensuke Kojima

ISBN:

Published: February 27th 2011

Kindle Edition

145 pages


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Uniqlo Syndrome  by  Kensuke Kojima

Uniqlo Syndrome by Kensuke Kojima
February 27th 2011 | Kindle Edition | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 145 pages | ISBN: | 7.57 Mb

In this book, Kensuke Kojima, a prominent fashion business consultant and a pillar of the Japanese fashion industry, intends to reveal the factors behind Uniqlo’s astounding success. Our modern track record of global equalization has changed manyMoreIn this book, Kensuke Kojima, a prominent fashion business consultant and a pillar of the Japanese fashion industry, intends to reveal the factors behind Uniqlo’s astounding success.

Our modern track record of global equalization has changed many aspects of our lives, from industrial structure to personal consumption styles. It affects not only the fashion apparel business but also the industries of home electronics and automobiles, prompting economic decline and the regression of consumptive civilization by decaying the sensibilities of young people everywhere.

Kojima proposes that this phenomenon be called Uniqlo Syndrome.Author – Kensuke KojimaBorn in 1950, Keio University graduate Kensuke Kojima started his career as a leading womens specialty retailer. He established Kojima Fashion Marketing Co., Ltd. in 1981, and has since focused on highly effective marketing strategies based on accurate operating data collected from national and regional shopping centers. As an innovator, Kojima assists major retailers and apparel manufacturers in the development of their business through intensive research, educational programs and strong analytical columns for major trade magazines.He has also published more than 10 books, including the new title Uniqlo Syndrome.Translator and Publisher – Makoto KuritaBorn in 1960, Waseda University graduate Makoto Kurita started his career with an SPA (specialty-store retailer of private-label apparel) company.

He established Tenkai-Japan in 2007, and has since focused on introducing Japanese fashion abroad in the context of Cool Japan.



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